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Advertising – Account Management

The Advertising Account Management program prepares you for a successful career in the client service area of the advertising, marketing and communications industry.

Quick Facts

 
Full-time Duration: 1 year
Starting in: September
Tuition Fee: $22,406
Location: Toronto, Canada

If you like creating, planning, managing and working in collaborative teams, then this communications and media program is for you. Because the advertising industry needs specialized account managers who understand the full scope of the industry. The courses in this offering cover areas such as:

  • Advertising
  • Digital, mobile and social media platforms
  • Event marketing
  • Direct marketing
  • Management of integrated communications plans from inception to final production

Program Highlights

  • This Account Management program gives you the opportunity to turn your degree or diploma into a practical way to enter the advertising industry.
  • Faculty members have industry experience and can help you to connect with the industry by tapping into their network of professional contacts.
  • Industry-equivalent computer software and media planning/research systems are utilized throughout many of your courses.
  • Opportunity to work at Tilt — a student-run communications agency — provides an excellent opportunity to gain real experience working for real clients while you are in school.
  • The Story Arts Centre, where you attend your courses, is only 15 minutes from most of Toronto’s major advertising agencies.
  • The Interactive Advertising Bureau recognizes this program as offering the largest breadth of digital/mobile curriculum.
  • The industry-recognized graduate certificate you earn once you complete the Advertising Account Management program reflects a high standard of learning.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Companies Offering Jobs

Companies that have hired graduates of this School of Communication, Media and Design program include: Agency 59, Anderson DDB, Anomaly, BBDO/Proximity, Canadian Tire, Cossette Communications, Cundari, Draftfcb, J. Walter Thompson, Juniper Park, Leo Burnett, MacLaren McCann, Saatchi & Saatchi, and Young & Rubicam.

Career Outlook

  • Junior account executive
  • Assistant account manager
  • Sales promotion specialist
  • Direct marketing assistant

Areas of Employment

  • Advertising
  • Digital and mobile marketing
  • Sales promotion
  • Event marketing
  • Direct marketing

Learn more