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Advertising – Media Management

The Advertising – Media Management program offered by Centennial College prepares you for the role of strategic media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved advertising media management courses provide you with the fundamentals of media management while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

Quick Facts

 
Full-time Duration: 1 year
Starting in: September
Tuition Fee: $23,539
Location: Toronto, Canada

Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they’ll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this Advertising – Media Management program offered by Centennial College, you’ll:

  • Develop expertise in reaching target audiences with creative messages;
  • Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
  • Expand your knowledge of emerging media;
  • Master industry-specific syndicated research databases and software;
  • Complement your in-class education with a 14-week industry field placement.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Digital strategist
  • Social media planner
  • Connection planner
  • Account planner
  • Broadcast buyer
  • Media sales executive
  • Research Analyst
  • Business development coordinator
  • Analyst

Learn more