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Advertising – Media Management

Our Advertising Media Management program prepares you for a career in media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved advertising media management courses provide you with the fundamentals of media management while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

Quick Facts

Full-time Duration: 1 year
Starting in: September
Tuition Fee: $23,078
Location: Toronto, Canada

In this School of Communications, Media, Arts and Design Graduate Certificate program, you:

  • Develop an expertise in reaching target audiences with a creative message.
  • Build your business and negotiation skills on behalf of advertising clients to achieve strategic results.
  • Expand your knowledge of emerging media.
  • Master your knowledge of industry-specific syndicated research databases and software.
  • Complement your in-class education with a 14-week industry field placement.

Program Highlights

You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
Comprehensive digital media training is covered in two semesters.
The Advertising – Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
High-level industry professionals, who help you to connect with the industry, teach and mentor you.
Tilt — a student-run communications agency — provides you with real advertising experience while in school.
The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Digital strategist
  • Social media planner
  • Connection planner
  • Account planner
  • Broadcast buyer
  • Media sales executive
  • Research analyst
  • Business development coordinator
  • Analyst

Learn more