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Lifestyle Media

The Lifestyle Media program is a one-of-a-kind Graduate Certificate program designed to train specialized media professionals who are at the hub of lifestyle media.

Quick Facts

Full-time Duration: 1 year
Starting in: September
Tuition Fee: $15,385
Location: Toronto, Canada

In this media program’s courses, you collaborate effectively with real-world industry partners, clients and audiences to produce quality content for web, social media and traditional media platforms.

Lifestyle communicators are subject-matter experts who are able to take their passion and depth of knowledge to reach behind the scenes and share these worlds with audiences who want to both learn and be entertained. Successful lifestyle communicators influence trends and tastes and can become trusted sources of reliable information for many.

You also gain the skills necessary to work entrepreneurially using contemporary digital media platforms and technologies and market yourself as an independent brand.

Program Highlights

  • The Lifestyle Media interdisciplinary curriculum includes writing, visual communications, social media and entrepreneurship.
  • You gain the ability to develop sector-specific expertise in areas such as fashion, beauty, food and health.
  • There is a strong focus on social media and web production, including analytics and measurement.
  • You participate in an industry field placement in an area of your interest.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Spokesperson
  • Columnist
  • Freelance producer
  • Freelance writer
  • Content marketing specialist

Areas of Employment

The vibrant industries that produce consumer goods and services for this sector — as well as the media that communicate their messages — are increasingly specialized and targeted.

You will be prepared to find entry-level positions within the established lifestyle media industry as staff and freelance content creators covering subjects such as food, beauty, fashion, décor, architecture, entertaining, health, fitness, garden, family, relationships, personal finance, consumer technology and travel.

You can work toward a career as an expert for one or more niches of this vast media field — serving as a spokesperson, columnist, freelance producer and writer to serve existing or create new print, television, web or multimedia productions.

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