Public Relations Management, Honours

The Bachelor of Public Relations Management (Hons) program at Centennial College’s Story Arst Centre is a unique, first-of-its-kind offering in Canada that combines both public relations and business studies. In four years, this program prepares you for an exciting career in PR, social media and corporate communications.

The Bachelor of Public Relations Management (Hons) program at Centennial College, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.

During your time in the program, you’ll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you’ll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

To prepare you for a variety of careers, the Public Relations Management courses will include a strong focus on:

• Writing
• Social and digital media
• Research and communications planning
• Strategic communications
• Corporate communications

A 14-week industry field placement, during which you’ll gain real-world experience prior to graduation, will round out this program.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you’ll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.