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As a result of the COVID-19 pandemic, the first semester of this program will be held in an online format starting in Summer 2020.

Business Administration – Marketing (Optional Co-op)

Our Business Administration – Marketing program helps turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

Quick Facts

 
Full-time Duration: 3 years/6 semesters
Starting in: Fall, Winter, Summer
Tuition Fee: $16,531.80
Location: Progress Campus, Toronto, Canada

Program Highlights

  • You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
  • Small classes in this marketing program allow for one-on-one time with the industry-experienced instructors who teach you.
  • You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
  • The Business School is a proud sponsor of marketing students in national and province-wide academic competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Areas of Employment

  • Advertising agencies
  • Retail and retail corporations
  • Not-for-profit organizations
  • Financial institutions
  • Sports events and entertainment
  • International businesses
  • Manufacturers
  • Start-up companies

Learn more