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Business Administration – Marketing

The Business Administration – Marketing program at Centennial College helps turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

Quick Facts

  
Full-time Duration: 3 years
Starting in: January, May, September
Tuition Fee: $15,693
Location: Pickering, Canada / Online

This Business Administration – Marketing program at Centennial College covers broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study include:

  • Marketing research
  • Marketing communications (which includes advertising and promotion)
  • Digital marketing (which includes direct marketing, e-marketing and customer relationship management)
  • Brand planning 

Courses in the offering make use of case studies and industry software such as Tableau and Envision. In addition, lectures, classroom assignments and presentations help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges Marketing and Canadian Marketing Association competitions.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Learn more