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Marketing – Digital Engagement Strategy

Marketing – Digital Engagement Strategy is a Business Graduate Certificate program which provides students with the digital marketing skills required in today’s business world. Students will learn to analyze trends in technology, derive insights from data, design content management strategies and execute plans across paid, owned and earned media. Students will also learn how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.

Quick Facts

 
Full-time Duration: 1 year
Starting in: September
Tuition Fee: $15,385
Location: Toronto, Canada

Included in this college marketing program are experiential learning opportunities with a marketer, a retailer or an agency serving clients, allowing students to improve their leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment. As part of the coursework, students are eligible to earn industry certifications such as Google AdWords, Google Analytics as well as prepare for the Facebook Blueprint certification. This program will make use of blended delivery method and will encourage accessing online tools through BYOD. This program also allows students to develop core skills that may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

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“A good opportunity to be a member of the research team to conduct research for reputed institutions like University of Toronto and Centennial College. Gained a lot a new knowledge and hands-on experience in conducting research. Learned sampling techniques and different data analysis methods.”

Sushil Anu // Performance of Existing Oil-Grit Separators (Stormceptor) and Development a New Generation of Urban Sediment-Contaminant Separators

Career Prospects

Career Outlook

  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist

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